The Victoria's Secret Fashion Show, which made a grand return in 2024 after a hiatus, once again captivated global audiences with its signature blend of glamour and extravagance. A highlight of this resurgence was the much-anticipated unveiling of the Fantasy Bra, a tradition that dates back to the brand's golden era. This year's iteration, modeled by Kylie Jenner, set a new benchmark as the most costly Fantasy Bra ever created, emphasizing the brand's renewed commitment to spectacle and luxury.

The Dazzling Chronicle of Victoria's Secret Fantasy Bras

In October 2026, Victoria's Secret reignited its iconic runway tradition with the grand return of the Fantasy Bra, presented at a dazzling Los Angeles event. Celebrated figures such as Adriana Lima and Barbara Palvin graced the stage, contributing to the show's star-studded appeal. This revival served not only as a display of high fashion but also as a strategic move to engage new generations through a wave of nostalgic marketing and expanded social media outreach, offering seventeen times more runway pieces for immediate purchase, as reported by Barron's.

Kylie Jenner made headlines by showcasing the latest Fantasy Bra, a breathtaking creation from Jacob & Co. valued at an unprecedented million. This piece, distinct from its predecessors by being crafted entirely from diamonds and gold without a fabric base, features 4,410 diamonds, including a spectacular 75.54-carat Natural Fancy Vivid Yellow diamond at its core. The meticulous design required over 1,000 hours of skilled artistry.

The Fantasy Bra's illustrious journey began in 1996 with Claudia Schiffer modeling the "Million Dollar Miracle Bra," a diamond-laden garment featured prominently on a New York City billboard. The following year, in 1997, Tyra Banks presented the million "Diamond Dream Bra," an elegant satin and diamond piece that included a 42-carat teardrop gem. Though not on the main runway, Banks' presentation at a private event cemented its legacy.

The year 2000 saw Gisele Bündchen in the "Red Hot Fantasy Bra," a ruby-encrusted set valued at million, followed by Heidi Klum's "Heavenly Star Fantasy Bra" in 2001, which dazzled with 1,200 pink sapphires and 2,300 white diamonds, famously making it the first Fantasy Bra televised. Karolína Kurková debuted the million "Star of Victoria Fantasy Bra" in 2002, a floral masterpiece adorned with rubies, emeralds, and a 60-carat Mouawad Mondera diamond. Klum returned in 2003 with the million "Very Sexy Fantasy Bra," an intricate chainmail design featuring a 69-carat Mouawad Excelsior Diamond. Gisele Bündchen again captivated in 2005 with the .5 million "Sexy Splendor Fantasy Bra," boasting a 101-carat Mouawad Splendor Diamond pendant.

In 2006, Kurková showcased the .5 million "Hearts on Fire Fantasy Bra," shimmering with countless tiny diamonds and a 10-carat flower-shaped pendant. Selita Ebanks donned the .5 million "Very Sexy Holiday" bra in 2007, distinguished by its festive arrangement of rubies, emeralds, and yellow sapphires. Adriana Lima presented the million "Black Diamond Fantasy Miracle Bra" in 2008, featuring black diamonds, rubies, and white diamonds. The black "Harlequin Fantasy Bra" of 2009, modeled by Marisa Miller, was a million creation by Damiani, accented with a 16-carat heart-shaped diamond. Lima made another appearance in 2010 with the million "Bombshell Fantasy Bra," adorned with 3,000 diamonds, sapphires, and topaz stones, taking 1,500 hours to complete.

Miranda Kerr wore the .5 million "Fantasy Treasure Bra" in 2011, a blue spectacle of diamonds, citrines, aquamarines, and pearls. Alessandra Ambrosio followed in 2012 with the "Floral Fantasy Bra," another .5 million London Jewelers creation blossoming with amethysts, sapphires, rubies, and a 20-carat radiant-cut diamond. Candice Swanepoel illuminated the runway in 2013 with the "Royal Fantasy Bra," a million Mouawad design featuring 5,400 multicolored gems and a 52-carat pear-shaped ruby. The unique 2014 show saw Adriana Lima and Alessandra Ambrosio each model a "Dream Angels Fantasy Bra," crafted over 1,380 hours and valued at million each. Lily Aldridge presented the million "Fireworks Fantasy Bra" in 2015, dazzling with 6,808 gemstones. Jasmine Tookes shimmered in the million "Bright Night Fantasy Bra" in 2016, a geometric marvel with 9,000 diamonds and emeralds. Lais Ribeiro's 2017 "Champagne Nights Fantasy Bra," valued at million, shone with 6,000 white diamonds, yellow sapphires, and blue topazes. Finally, before the brand's temporary hiatus, Elsa Hosk graced the runway in 2018 with the million "Dream Angels Fantasy Bra," a delicate netted bralette adorned with 2,100 tiny diamonds by Atelier Swarovski.

The return of the Fantasy Bra underscores Victoria's Secret's enduring legacy in the fashion world, showcasing not just exquisite craftsmanship but also an ongoing evolution in marketing and brand engagement. Each bra, a unique blend of artistry and opulence, serves as a glittering testament to the brand's history and its future aspirations.